Creating Effective Video Presentations

Video presentations are important to get right. Your aim should be to keep your viewers watching your video rather than clicking away part way through. Whilst there will always be people who don’t watch the entire video, you’ll be able to tell from your stats how long people watch for and can tweak your newer videos to help reduce the number of people who click away.

Grab attention fast

You know from the videos you watch that you need to get people’s attention fast. Our attention spans seem to be dropping by the minute and if we don’t get what we thought we’d clicked on, we’ll click the back button fast.

That means you can’t spend the first minute or two of your video waffling and generally beating around the bush. You need to have a brief introduction – I’ll typically say something like “Hi, this video is about” and then whatever the title of the video was.

Nothing more.

No long introductions – the equivalent of the polite sales call introductions of “how are you today” that you immediately recognise as being from someone who’s never spoken to you before in your life.

Make it personal

The closer you can get your video to being like a one-on-one conversation you’re having with a friend, the better.

This really is important!

Your personality will come across when you do this. Which means that you’ll either attract or repel people watching your video.

Don’t take that personally – we can’t be all things to all people, it’s just not possible.

Instead, you’ll get people who like your style and let you know that by subscribing to your YouTube channel, even if you don’t remind them that’s an option.

You may even get comments and YouTube allows you to moderate those. It also does quite a good job of filtering out the spam that pervades the internet.

Keep to the point

Videos aren’t the place to go off on a tangent.

Personally, I like to work from a slide show or at the very least a bullet pointed list.

That works for me and makes sure that I keep close to the original point I promised to talk about.

Don’t cover too much

It’s better to split your presentations into several shorter videos rather than trying to create an epic that covers everything.

This has two main advantages:

  • It works with short attention spans
  • It gives you more chances to appear in the search results

Most search results tend to drill down – people are getting wise to the fact that Google is relatively clueless if you only give it one or two words to work with and are using more words for their searches, often from the list of suggestions that show up as soon as you start typing.

Use the suggestions that show up as the basis for your titles.

Then answer the question that’s been raised in the search query.

Nothing else – just stick to the topic.

Of course, if you’ve promised 5 tips then you need to give 5 tips. That should go without saying – although without an editor overseeing you, it’s not uncommon for things to go astray even with something as basic as that.

I’ve done it on articles before now and been picked up by the editorial process.

But the chances are that you’ll be writer, presenter and producer of your video. So you need to be alert for that potential problem.

Blog Video Editor – Make it Easy to Video Blog!

Blog video – the newest form of blogging!

There is no doubt that video is taking the web by storm, especially with web 2.0 (I still can’t get a clear definition of this, but it basically means people are forming little communities online).

Having used some blog sites that were easy enough, adding video to them was quite difficult or not even an option with some. I use blogging to get traffic to my web sites, and I also use video to –

1- build trust with my viewer

2 – demo products or services

3 – fun!

People will remember far more of what they see and hear together, so if you have a business message video is fast going to become the norm. Be ahead of the game now and have the edge.

To edit your blogs you could try the service I use, which for a small fee actually gives you so many more features that I won’t go into here. It transcodes my videos into streaming media and hosts it for me. If I want to edit my video here I use Windows Movie Maker, which makes it very easy to add transitions, merge 2 or more video clips and add text.

Everything is click and drag which is so easy I can use it!

If you are unlucky enough to be using another form blog site and want to add video then you have a much harder job of knowing which video is where and editing it. Again, Windows movie maker would be the preferred choice – it’s free and pretty effective.

A Good Video Editor Has to Be a Good Story Teller

A good wedding Videographer has to be a good story teller. There are many factors that go into creating a great wedding video such as lighting, sound, video quality, camera stability, and being a good editor. One factor that very few people look into when hiring a videographer for their wedding, is the editing factor. For some people editing is a four letter word. They think editing takes things out of their wedding video and short changes them on the amount of video they will be getting. That is a completely wrong assessment of what video editing really is. A good San Diego Wedding Videographer can edit a jumbled mess of footage into a beautiful, graceful, romantic, exciting video, that you enjoy watching over and over again. Editing doesn’t mean removing, to me editing means organizing and polishing. Aside from telling the story in a more organized way, you also add special effects, like the slow walking down the aisle or the black and white moody shot, or the blurred images coming romantically into focus. Those things don’t just happen on their own, the video editor has to create the story and the mood with editing.

When I edit a wedding video I don’t take out footage, I eliminate, mistakes, and polish what is left. I organize the events, and frame out the story telling. With modern non-linear editing you can make a jumble of footage, shot at different times throughout the day into something that makes sense. For example, lets say you have a wedding video at the reception, you start off with the best man speech, dancing, father of the bride gives a speech, more dancing, cake cutting, mother of groom now decides to say a few words, more dancing, then people start departing, now more footage of a few friends deciding to say a few words after everyone has left. Do you edit all these pieces together chronologically as I just stated them, or do you take all the toasts, speeches, and guests comments and put them together into a cohesive section so that it all flows together better? That is where editing technique comes into play.

This isn’t to say that any technique is better or worse than any other, it’s just to say that each one has a different style or flavor to it. Pick your wedding videographer based on your style and flavor. Check out their samples and see what they have to offer. If you like their samples, then talk more to them. If you don’t like their samples, move on to one you do like.