Recording an Effective Video for Your Website – 7 Steps to Creating Your Message

You’ve set up your webcam, the recording software and your video hosting service. Now, you’re ready to start recording your own video. But what do you say and how do you say it? What is it that your customers are really looking for? Here are 7 tips to help you get started with your unique message and video marketing online.

Be comfortable and relaxed. This is the unique part of having a web camera at your disposable. You can make as many recordings as you like, take your time and submit the best ones. Sit or stand with good posture. Avoid slouching, fidgeting, big gestures and speaking too fast – unless it’s a clever part of your message! And if you mess up, it’s okay – no one is looking over your shoulder. You can just re-start the recording process and make as many recordings as you need to. Don’t worry about getting everything in one take. Your video editor or editing software can combine shorter pieces to make an interesting finished video.

Be prepared. Get comfortable with your answers in advance and phrase them the way you like. Think about all the frequently asked questions that come to you every week. I’m sure you’re constantly answering some of the same questions over and over again. FAQ’s are a good place to start, because it’s probably what more people are wanting to know about.

Be focused. Phrase up the question, mentally prepare yourself with the answer and push the record button. Don’t ramble – stay on point with your topic. Avoid reading from a script – you are establishing yourself as the expert, talk about what you already know. Organize a clear message that includes tips or steps that will inform and interest your viewer – the last thing your customer wants to see is a sales pitch. Look directly at the camera and maintain eye contact.

Be the expert. When the customer is searching online for a professional, they care about your education and your background – but, more often than not, they’re looking for a specific answer to a specific question. This is the way to connect to a potential client. Don’t bore the viewer with statistics and titles, this information is already on your website anyway. Inform and engage the customer by connecting your expertise to their situation.

Be specific, be helpful – give real answers. For instance, “I just started a business. Am I a sole proprietor and what are the tax advantages of that?” “I’m looking for a house. What is a short sale?” “I was just in a car accident. Do I really need a lawyer?” These are real questions by real people and you need to give real answers. You may discover that you can develop a whole series of answers to a set of related questions.

Be creative. The most creative answer is the most interesting answer. Show who you are – unleash your personality. You can use props and a creative setting. Demonstrate a technique or a product. It’s okay to be funny, energetic and entertaining, as well as, informational. The viewer will get interested in you and get a sense of who you are.

Be yourself – be personal. The best way to set yourself apart is just be natural. Speak to the camera as if it were the customer in your office. Your customers want to get to know you – an effective video is one that will reflect who you are and what you can do. You’re speaking from your heart, as well as, your experience – be authentic and smile. A personal message will create a trust and a comfort level with your customer before you even meet. They will want to call and get a meeting with you – with that kind of incentive, it’s time to get recording right away!

So, settle into a comfortable setting with your webcam, don’t forget to do a test recording to make sure your software is working correctly, and create your unique video.

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3 Best Video Editing Software Used By Professional Video Editors

Digital technology has advanced significantly over the years and this has made it easy for people to access quality video editing software. It is now possible to turn any video into a masterpiece using one of the software options available. The best video editing software offer import/capture, exporting, and editing options. These are basic features that software should have to allow effective editing. But the best software offers more than these basic functions. Here are some of the three main options you should consider.

Final Cut Pro

One of the best features in this video editors software is the inclusion of libraries. The libraries make it easy for you to group all your projects and activities in a single place. It also allows you to have multiple libraries, which you can open and close when necessary. The software has a backup option to store your files on a hard drive or cloud storage.

It comes with Project Snapshots, a feature that allows you to capture your edits. This additional editing functionality makes it easy to revise images. It also provides third-party plugin support and flexible media management.

One of the drawbacks is that you need to manage collaborative workflows carefully. In addition, it features a simple design that can make it easy for you to overlook advanced features.

Adobe Premiere Pro

This editing software has all the features you expect to find including a variety of tools, media bins, and timelines but what sets it apart from the other options is the fact that it is designed to meet every editor’s specific needs. It can be customized to suit the needs of a particular project.

It is an ideal choice for experienced video editors because it caters to their nuanced needs. A good example is the fact that this software allow you to make alterations and add effects to footage that is in a media bin. It also comes with a JKL editing tool that makes it possible to trim and scrub footage simultaneously.

Its disadvantage is that its motion-tracking masking tends to be slow. Another drawback is that you can only update text in the After Effects option.


This editing software stands out from Final Cut Pro and Adobe Premiere Pro because it is designed for film and standard broadcast formats. This means that it is only possible to edit in broadcast resolutions. Some multimedia professionals may find this limiting.

It comes with Avid Media Access (AMA) that makes it possible to reference clips when they are in their original format. But this feature is not always reliable.